• 關 於 我 們 | 水 澤 潤 舖

    About MIZUSAWA RUNPU

    水澤潤心．食養成金
    MIZUSAWA RUNPU, The Art of Wellness Through Food

  • 品 牌 定 位

    Brand Positioning

    東 方 養 生 甜 品 ＋ 現 代 茶 飲 文 化
    Oriental Wellness Desserts + Modern Tea Culture
    在這個快節奏、高壓的時代，如何在忙碌中找到一絲溫暖與滋養？
    水澤潤舖，以一杯溫潤的養生茶湯，為每一位來訪者帶來片刻寧靜與身心平衡。
    我們不僅是一間茶飲店，更是一種全新的健康生活方式— 一場關於 「新中式養生茶湯」 的味覺革新。
    我們相信，「養生」不應該是繁瑣的儀式，而是一種輕鬆愉悅的日常選擇。
    因此，水澤潤舖秉持 「藥食同源」 的理念，結合傳統與現代，以溫潤甘醇的茶湯、細膩綿密的甜品，為身心帶來自然的平衡與滋養。
    In today’s fast-paced and high-stress world, how can we find warmth and nourishment amid the hustle and bustle?
    At MIZUSAW RUNPU, we offer a moment of tranquility and balance with every cup of warm, nourishing tea. More than just a tea shop, we represent a new way of healthy living—an innovative take on “New Wellness Tea”.
    We believe that wellness should not be a complicated ritual but an easy and enjoyable daily choice. That’s why MIZUSAW RUNPU embraces the concept of "food as medicine", blending tradition with modernity. Through our smooth and flavorful teas and delicately crafted desserts, we naturally restore balance and nourishment to the body and mind.

  • 品 牌 故 事

    Brand Story

    水澤潤舖不只是甜品或飲品，而是一種現代人尋找寧靜的儀式感
    More than just desserts and beverages, MIZUSAWA RUNPU is a modern ritual for finding tranquility.
    水澤潤舖的誕生，源於對 傳統養生智慧 的熱愛與堅持。我們發現，當代年輕人對健康飲食的追求日益增加，市場上卻充斥著高糖、高熱量的手搖飲品，難以兼顧美味與養生。我們希望創造一種既能滿足味蕾、又能養護身心的飲品，於是 「水澤潤舖」 應運而生。
    「水澤」，象徵水的流動與滋養，代表大自然賦予生命的能量；「潤舖」，則意指一間帶來溫潤滋養的店鋪，希望每一位來訪者，都能在這裡找到屬於自己的健康步調。
    The inspiration behind MIZUSAWA RUNPU comes from a deep appreciation for traditional wellness wisdom. We noticed that while modern young consumers increasingly seek healthy diets, the market is still dominated by sugary, high-calorie drinks, making it difficult to balance taste and wellness.
    Our goal was to create a beverage that delights the palate while nourishing the body, and thus, MIZUSAWA RUNPU was born.
    "MIZUSAWA" symbolizes flow and nourishment, representing the life-giving energy of nature.
    "RUNPU" signifies a place of warmth and healing, where visitors can find their rhythm of healthy living.
    Our products are based on high-quality Chinese medicinal materials, combined with modern cooking techniques, allowing you to enjoy health while tasting deliciousness. natural ingredients Our characteristics Medicine and food have the same source, bringing the concept of traditional Chinese medicine conditioning into tea drinks and desserts, easily maintaining health anytime and anywhere.

    選用天然草本 Naturally Sourced Ingredients

    嚴選枸杞、紅棗、牛蒡、桂花、海燕窩等養生食材，無人工添加，每一口都是純粹的滋養

    We carefully select premium herbal ingredients, including goji berries, red dates, burdock root, osmanthus, and sea bird’s nest—free from artificial additives, ensuring pure nourishment in every sip.

    Our tea drinks blend traditional Chinese medicine with various flavors, bringing you a unique drinking experience that soothes the body and mind. innovative tea drink Our characteristics Medicine and food have the same source, bringing the concept of traditional Chinese medicine conditioning into tea drinks and desserts, easily maintaining health anytime and anywhere.

    傳承養生智慧 Honoring Wellness Traditions

    融合 「新潮流+ 大健康 + 傳統文化」，打造符合現代人需求的養生飲品

    By integrating modern trends, holistic health, and traditional culture, we create wellness beverages tailored to the needs of today’s consumers.

  • 品 牌 理 念

    Brand Philosophy

    水澤潤心，簡約而美
    Nourishment for the Body and Soul, Simple and Beautiful
    在水澤潤舖，養生不僅是品味一杯好茶，更是一種生活美學。我們將 「侘寂風」 設計概念融入店鋪空間，強調 簡約、自然、流動感，透過水的柔和與靜謐氛圍，打造療癒身心的環境，讓來訪者在這裡找到片刻的寧靜。
    　　　　　　　　　
    ●侘寂風的簡約與自然
    　延續侘寂風的核心精神，強調不完美、無常與自然質樸的美感，並透過水澤元素的加入，賦予空間流動與潤澤的氛圍。
    ●水澤象徵意義
    　水象徵生命、流動與淨化，在空間中融入水澤意象，能創造出寧靜、療癒的環境，讓人感受到自然的滋養與平衡。
    ●潤舖概念
    　「潤舖」意指滋潤、豐盈的空間，透過材質、色彩與光影的搭配，營造出溫潤舒適的氛圍，讓人身心放鬆。
    At MIZUSAWA RUNPU, wellness is more than just savoring a cup of fine tea—it is an art of living. Our space is designed with the Wabi-Sabi aesthetic, emphasizing simplicity, nature, and fluidity. By incorporating the gentle, tranquil essence of water, we create a healing environment where visitors can find a moment of peace.
    ●Simplicity & Nature
    Rooted in the Wabi-Sabi philosophy, we embrace imperfection, impermanence, and the raw beauty of nature. The addition of flowing water elements infuses the space with movement and harmony.
    ●The Symbolism of MIZUSAWA
    Water represents life, flow, and purification. By integrating water-inspired elements into our space, we cultivate an atmosphere of tranquility and healing, allowing guests to experience a sense of balance and renewal.
    ●The Concept of RUNPU
    Nourishment reflects a space of warmth and abundance. Through thoughtful material choices, soft color palettes, and delicate lighting, we create an inviting and soothing ambiance, allowing visitors to unwind both physically and mentally.
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    藥食同源 Food as Medicine

    天然草本與優質茶葉，帶來最純粹的滋養，讓每一口都充滿健康的力量與活力，讓您在繁忙生活中隨時獲得舒適與放鬆。

    Crafted from natural herbs and premium tea leaves, our beverages offer pure nourishment in every sip—infusing your body with vitality and wellness. Amid the fast-paced world, find comfort and relaxation anytime, anywhere.

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    即時養生 Instant Wellness

    每日為您現熬養生茶湯，讓健康成為生活的一部分，親自體驗自然的滋味與平衡。

    Freshly brewed wellness teas made daily, seamlessly integrating health into your lifestyle. Experience the authentic taste of nature and inner balance.

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    簡約侘寂 Simple Wabi-Sabi Aesthetics

    溫潤的空間美學，讓每一杯茶都是靜心時刻，感受自然的恬靜與內心的和諧。

    A warm and harmonious space, where every cup of tea becomes a moment of mindfulness—inviting you to embrace the tranquility of nature and inner peace.

  • 未 來 趨 勢

    Future Trends

    健康飲食新時代，養生茶飲成主流
    A New Era of Healthy Eating: Wellness Teas as the Mainstream
    隨著全球消費者對健康飲食的重視提升，天然、低糖、無添加的食品與飲品已成為市場主流。根據最新的市場調查，18至35歲的年輕群體已成為注重健康養生的核心消費者，比例高達83.7%。特別是後疫情時代，民眾更關注如何透過日常飲食提升免疫力、減少負擔、促進身心平衡，這讓「養生茶飲」成為市場的亮點趨勢之一。
    ●養生茶飲 X 科學調理：健康不只是概念，而是精準營養
    　現代消費者不僅關心食材來源，更注重飲品如何幫助身體調理。未來，科學營養搭配將與傳統草本結合，透過現代食品科學驗證茶飲的功效，為消費者帶來「有根據的養生體驗」。
    ●植物基飲品崛起，低負擔成為關鍵
    　近年來，「植物奶、無乳糖、低卡低糖」成為消費新趨勢，許多消費者開始選擇植物基飲品，如豆漿、椰子水、草本飲品等。未來，水澤潤舖將更加強調「低負擔茶飲」，讓每一口都兼具美味與健康。
    ●便利化與數位化，提升消費體驗
    　隨著科技進步與生活步調加快，飲品市場也朝向數位化、智能化發展，包括線上預訂、外送服務、無接觸支付等方式，讓顧客能夠輕鬆獲得高品質的健康茶飲。
    As global consumers become increasingly health-conscious, natural, low-sugar, and additive-free foods and beverages have taken center stage in the market. According to the latest research, 83.7% of young consumers aged 18 to 35 prioritize health and wellness.
    In the post-pandemic era, people are even more focused on boosting immunity, reducing dietary burdens, and achieving physical and mental balance through daily nutrition. This has positioned wellness tea as one of the most significant trends in the beverage industry.
    ●Wellness Teas X Scientific Nutrition: Beyond a Concept, Toward Precision Health
    Modern consumers are not only concerned about ingredient sourcing but also about how beverages support the body’s well-being. The future of wellness teas will see a fusion of traditional herbal wisdom with modern nutritional science, offering consumers an evidence-based approach to functional wellness beverages.
    ●The Rise of Plant-Based Drinks: Healthier, Lighter Choices
    Recent years have seen a surge in plant-based alternatives, including dairy-free, low-calorie, and low-sugar beverages. Consumers are increasingly opting for soy milk, coconut water, and herbal infusions as healthier choices. At MIZUSAWA RUNPU, we are committed to expanding our range of light, plant-based tea beverages, ensuring every sip is both delicious and nourishing.
    ●Convenience & Digitalization: Enhancing the Consumer Experience
    With advancements in technology and a fast-paced lifestyle, the beverage industry is rapidly embracing digital transformation. Services such as online ordering, delivery, and contactless payment are making it easier than ever for customers to enjoy premium wellness teas anytime, anywhere.

  • 品 牌 願 景

    Brand Vision

    水澤潤舖始終秉持「純粹、健康、養生」的理念，希望能夠透過每一杯茶飲，帶給消費者最純真的自然風味，並傳遞「由內而外的健康生活方式」。
    ●我們的目標：打造全球養生茶飲文化
    　水澤潤舖不僅是一間茶飲品牌，更希望成為「現代養生生活的推廣者」。我們計劃將品牌發展至更多地區，透過在地化研發，結合不同國家的健康飲食文化，讓養生茶飲成為全球消費者的日常選擇。
    ●我們的承諾：嚴選天然食材，堅持手作熬煮
    　我們將持續嚴選天然草本食材、低糖低負擔原料，確保每一杯茶飲、每一碗甜品都能帶給顧客最安心的體驗。此外，我們也將保留手工熬煮的傳統，讓每一口甜湯、燉品都擁有「家的溫度」。
    ●我們的願景：讓養生成為一種時尚與日常習慣
    　水澤潤舖不僅希望提供一杯好茶，更希望影響消費者的生活方式，讓年輕世代重新認識養生，並將這種健康生活態度融入每日習慣，讓「喝好茶、食養生」成為現代新風潮。
    At MIZUSAWA RUNPU, we uphold the philosophy of purity, health, and wellness, striving to deliver the most authentic natural flavors in every cup. Our mission goes beyond tea—we aim to promote a holistic, inside-out approach to healthy living.
    ●Our Goals: Establishing a Global Wellness Tea Culture
    MIZUSAWA RUNPU is more than just a tea brand—we aspire to be a pioneer of modern wellness living. Our vision is to expand internationally, integrating local research and development with diverse health-conscious culinary traditions. We aim to make wellness tea a daily choice for consumers worldwide.
    ●Our Commitment: Natural Ingredients & Handcrafted Brewing
    We are dedicated to sourcing premium natural herbs and low-sugar, low-burden ingredients, ensuring every tea and dessert is crafted with quality and care. We preserve the art of slow brewing, allowing each sip of tea and every bowl of dessert to embody the comfort of home.
    ●Our Vision: Making Wellness a Lifestyle & Trend
    Beyond offering exceptional tea, we seek to influence lifestyle choices, encouraging younger generations to rediscover wellness and incorporate it into their daily routines. Through this, we hope to establish "tea and nourishment" as a modern, stylish way of living.
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